menu
Join a Panel FOR COMPANIES
  • By Practice
  • Product Innovation
  • Qualitative Research
  • Customer Experience
  • Thought Leadership
  • Strategic Sales
  • By Topic
  • CPG
  • Healthcare
  • Innovation
  • Manufacturing
  • Technology
  • Resources

Currnt for

RESEARCH & INSIGHTS

Marketing Intelligence On Tap

EPISODIC RESEARCH CAN’T KEEP UP

As we all aim to define a new future, companies that have agile and ongoing intelligence practices will certainly outpace their competitors. Top research companies and research teams use Currnt to drive fresh qualitative insights directly from professionals with unmatched ease, scale, and credibility.

Data Alone Lacks Context

Research teams that use Currnt gain from active learning experiences that yield rich nuance and compelling storytelling that inform and inspire confident action.

Develop a Strategic Intelligence Practice

Currnt represents an opportunity to drive proactive insights more rapidly, even on an ongoing basis, with ease and affordability otherwise not possible. Research teams that host a practice of virtual engagement have a leg up on their competition and increase their relevance to the rest of the business.

Virtual Market Advisory Boards Serve a Range of Stakeholders

Currnt KnowledgeStreams™ allow research teams to become proactive custodians of fresh insights and strategic direction. An ongoing practice of virtual market engagement provides not only insights, but can simultaneously fuel credible thought leadership, and even new business relationships.

Control and Transparency Without the Lift

Solution Partners ensure objectives are met while subject matter expert facilitators lead the carefully curated discussions as automation fuels a range of deliverables. It is an orchestration made fully transparent and fully managed end to end.

HOW IT WORKS

01

Attract the Right People

Currnt has two ‘unfair’ advantages: First, AI sources the exact applicants to your specification from across the web, finding people already demonstrating passion, and ensuring global reach on any topic of interest.
Secondly, we recognize that true professionals are motivated to learn and share with their equal caliber peers. This ‘Knowledge Networking’ experience is a rare opportunity for them to become recognized and earn rewards. It is this combination of tech and sensibility that allows clients to select the perfect 20-30 professionals over 5-10 days.

02

The Most Robust Insights

Subject matter expert facilitators keep the conversation focused over days in DesignSprints™ or over months in KnowledgeStreams™. From problem definition to distilled insights, certified facilitators command state of the art tools as they provide expert consultation throughout the engagement.

03

The Most Credible Output

By tapping into the voice of the market, automation enables a wide array of deliverables making it possible to capture the nuance of the group in ways that people actually want to consume it.
See examples

"I got the same results as others had gotten with traditional research, but for 10% of the cost and one-sixth of the time."

Antoine Eloi

Senior Manager, J&J

VIEW CASE STUDY
close

SAMPLE OUTPUTS

STANDARD

Exports
Bi-Weekly Check in Calls
remove_red_eye

SEE EXAMPLE
Bi-Weekly Exec Summaries

PREMIUM

remove_red_eye

SEE EXAMPLE
On Demand Social Posts
remove_red_eye

SEE EXAMPLE
Bi-Weekly AMP Stories
remove_red_eye

SEE EXAMPLE
Bi-Weekly Blogs
remove_red_eye

SEE EXAMPLE
Bi-Weekly Podcasts

CUSTOM

remove_red_eye

SEE EXAMPLE
Infographics
remove_red_eye

SEE EXAMPLE
White-Papers
remove_red_eye

SEE EXAMPLE
Reports

DIY Communities

Type in what you want to explore and with whom and the platform will drive scores of applicants for your selection.

How do we find the applicants? We use AI/ML technology to generate a dynamic custom search across the web seeking for people who appear relevant to the topic.

Why do people apply? Currnt is a rare opportunity for the experts to engage with equal caliber peers on topics they are passionate about. Unlike mercenary models that pay-for-insights, experts on Currnt learn from each other, share their ideas and get recognized by one another. It’s the interaction between them that generates points to the panelists that drives both recognition and compensation.

SME Facilitation

The Currnt domain expert facilitator community is key to the success of each project. Matched to the exact subject, the facilitator acts as an extension of your teams to provide a layer of consultation that goes beyond the insights generated, ensure you uncover the right insights and know how to apply them.

How does one become a facilitator? Facilitators must be subject matter experts and have years of experience in consulting, facilitation or moderation. Most start out as panelists, grow to appreciate the process and then apply to be trained as a facilitator. There are about 200 facilitators currently certified on the platform covering a range of expertise.

Can I or my team facilitate? Short answer is yes. Anyone with subject matter expertise and who has professional facilitation experience can be certified in only an hour of training on the platform. It’s also important that the facilitator not have any particular biases that may impact the conversation.

Content

The platform generates the content most fitting of your goals and can coordinate the inclusion and distribution of the right type of content to the people that you wish to be informed.

What formats of content do you prepare? You can request output to be branded in the form of slide reports, designed social posts, blog posts, summary reports, infographics, and podcast interviews.

Knowledge Networking

Everyone you engage on the platform gets added to your company’s Knowledge Network making it easy to search and reconnect for quick rounds of feedback or simple chat conversations.

How do the points work? Panelists earn points from one another through interacting with one another, being recognized by the facilitator, or by receiving votes up for their most salient contributions.

Can I just reach out to my panelists and talk to them? Everyone you engage on the platform is added to your knowledge network or that of your company. You can chat with anyone in your network at anytime via the platform.

close

Total Points: