Currnt | Research gaps

while we are innudated with so many research options companies are struggling to get to the true insights that will provide guidance, focus and are actionable. why do we think this is happening? what is on your wish list? why are some companies slow to try new tools and continue to use approaches that are not driving breakthough insights?

Christine Hade
81 months ago

2 answers

You assert that companies are struggling to obtain insights and are resistant to new techniques. I don't know how true or not that statement is, or how common. I think it is fair to assume that companies are slow to adopt new techniques unless it can be demonstrated and proven that they will yield better outcomes than existing methods. There is certainly a tendency to utilize techniques that they are comfortable with and have experience.
I would turn your own question back to you and ask: what new techniques are you aware of that can generate breakthrough insights that are being overlooked by researchers? I would certaiy be interested in knowing of some of these.

Michael Fruhling
81 months ago

there is definitely a range out there. my comment was top of mind as i have been working with a client who has research/data overload but still asking/trying to solve problems and struggling to get at the right insights. i believe that best techniques get at the psychological factors impacting how a consumer comes to a point where a product or service is considered. - Christine 81 months ago

using qualitative and quantitative approaches to tease out what consumers can not often say can provide the true insights and myth busters that organizations need to reframe challenges and opportunities - Christine 81 months ago

Therein lies the foundational problem/challenge, Christine. Market researchers are overwhelmed by consumer research companies constantly pitching their latest and greatest. So there's a lot of noise out there about new techniques, but reserachers lack the time to tease through all of these options and likely stick with what works best for them. - Michael 81 months ago

Christine, I agree with the overwhelming noise in the marketing research space. In my experience, this is due to numerous companies offering relatively similar services blast promotional offerings via webinars, white papers, or reports - Polina 81 months ago

I understand that topic is about innovations in bio pharmaceuticals, or am I on a wrong page? If not, what are the new tools that companies are not using you are referring to? - Karel 80 months ago

I can tell you Asia pacific perspective. We on the other hand of development path, have few upper edges also. In India, you can develop a “Application” (App) more economically than in any other part of world. I suppose that’s why our almost all functions are trying to shift on some web-based tools. I know few companies which have started using apps for “Observational Trials”. This gives real time patient enrolment data tracking and saves time for data analysis. I would say it has started slowly but I think it is picking up quickly hence it will be untrue in my opinion to say companies are not willing to use technologies to their benefits.

Dr.Nilesh Goswami
81 months ago

Have some input?

BACK TO QUESTIONS

Latest questions:

Trending questions:

Hot questions:

Research gaps

2 answers

Have some input?

Thanks for making your first post!

Login to your account

Create your account

Recover password

Linkedin URL

Total Points:

Edit Message