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Artificial Intelligence Driven Shopping
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What are the technology, marketing and business strategies retailers must take now to be competitively position for artificial intelligence driven retail shopping conducted by emerging personal assistants like Siri and Alexa?
Bill Roth
81 months ago
81 months ago
1 answer
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Some of the AI based retail strategies that a company can take are:
- Predictive analytics on customer behavior e.g. peak season buying pattern, recommendation engines,
- Advanced Fulfilment center replenishment based on season, consumerism, political changes, current affairs/ events etc.
- AI based intelligent Marketing by learning market behavior impacted by geopolitical and current events
- Adaptive Consumer interaction patterns by introducing more user friendly and smart shopping options e.g. using face recognition to judge user behavior, adding EQ to the experience etc.
Harpreet Sethi
78 months ago
78 months ago
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