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Mike Wittenstein
Inspiring and articulate Strategic Storyteller and Experience Designer who helps service leaders make successful pivots. at STORYMINERS
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Mike Wittenstein
Inspiring and articulate Strategic Storyteller and Experience Designer who helps service leaders make successful pivots. at STORYMINERS
Joined 10/29/2014
Level: LEVEL 01 (12 mo pts: 0 pts)
Rating: 5/5 stars (51 ratings)
Lifetime points: 534 pts
I never thought I'd be a storyteller or experience designer. All you need is a look at the English grades on my high school report card to figure that out ;-) Now, story and experience are at the core of everything I do. About 20 years ago I learned that great stories (about you or your brand) come from great experiences (with you or your brand). So, the better the experience, the better the story. A great experience is truly the birthplace of word-of-mouth. That's always been important, but in today's driven-at-the-speed-of-social-media world, it's more than true. It's essential to future success.
So, now you know. The two things that turn me on professionally are story and experience. I've helped about 700 companies understand the power of combining them with purpose since starting StoryMiners in 2002. Along the way, some great clients have given me the chance to try and perfect some new methods that seem counterintuitive, but deliver amazing and long-lasting results. To them, I'm grateful because now we have tools that can unshackle incremental gains thinking and get to higher levels of value creation.
For example, when I'm asked to help someone find their company's next Point B and show them how to get there, we turn to story and experience. First, we ask "What are the stories people are telling about the company now? and What unmet needs are behind those stories?" Then, we figure out the best experience design—the one that will create value for customers, engage employees, and help the company thrive. These clients' strategies usually go from "Get me 10% more sales!" to designing the experience (and the capabilities needed to deliver it) that delivers the greatest value for their customers. This approach relies on the same break-the-mold approach category leaders like Apple, Uber, PIRCH, Build-a-Bear, and others have relied on for their successes. Using story and experience, small- and mid-cap companies can do it too!
mike@storyminers.com
@mikewittenstein
So, now you know. The two things that turn me on professionally are story and experience. I've helped about 700 companies understand the power of combining them with purpose since starting StoryMiners in 2002. Along the way, some great clients have given me the chance to try and perfect some new methods that seem counterintuitive, but deliver amazing and long-lasting results. To them, I'm grateful because now we have tools that can unshackle incremental gains thinking and get to higher levels of value creation.
For example, when I'm asked to help someone find their company's next Point B and show them how to get there, we turn to story and experience. First, we ask "What are the stories people are telling about the company now? and What unmet needs are behind those stories?" Then, we figure out the best experience design—the one that will create value for customers, engage employees, and help the company thrive. These clients' strategies usually go from "Get me 10% more sales!" to designing the experience (and the capabilities needed to deliver it) that delivers the greatest value for their customers. This approach relies on the same break-the-mold approach category leaders like Apple, Uber, PIRCH, Build-a-Bear, and others have relied on for their successes. Using story and experience, small- and mid-cap companies can do it too!
mike@storyminers.com
@mikewittenstein
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