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Sue Dunn
Commercial Retail Strategy/Profitability Expert- MD SRLA Consulting, actively seeking Non-Exec Director positions at Foley Retail Consulting
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Sue Dunn
Commercial Retail Strategy/Profitability Expert- MD SRLA Consulting, actively seeking Non-Exec Director positions at Foley Retail Consulting
Joined 08/19/2017
Level: LEVEL 01 (12 mo pts: 0 pts)
Lifetime points: 30 pts
My clients, from all areas of retail, call me as an expert to create strategic plans to increase their profitability and commercial appeal.
I help retailers and brands - particularly in Womenswear and Fashion Accessories - to strengthen their USP, build their brand, grow their business.
Department stores are a speciality, but I've also worked with a European brand expanding in the UK, sourcing best contacts with key retailers, and researching potential hosts' strategies to align the proposition.
Working with retail over the years gives me a keen commercial understanding of the market, especially the need for achieving profitable outcomes in set timescales, and it's this long experience of the detail of the Womenswear and Fashion Accessories business which turns out to be the most helpful to my clients.
I've been privileged to work with many key UK Fashion Brands both directly and optimising their performance as Concession Operators, focusing on maximised turnover and profit. The secrets of Concession trading, risks/benefits and profitable operations, is a key expertise.
Having operated as a Board Director for many years, in addition to the very necessary long-term strategic vision, my skill set includes brand management, brand development, sourcing, merchandising, marketing, store space/adjacency planning, e-comm trading and operational management.
Negotiation and project selling skills, and excellent communication – both internal and external, with key stakeholders and at all levels – have also been crucial in my career in planning strategies and implementing them successfully, managing teams and enrolling direct and indirect reports to work together with me to achieve targeted end results.
The retail arena - constantly changing and updating itself - continues to challenge, enthuse and excite me, and inspires me to work with many different projects including Department Stores, Airports, Garden Centres and Brands themselves, across the market.
I help retailers and brands - particularly in Womenswear and Fashion Accessories - to strengthen their USP, build their brand, grow their business.
Department stores are a speciality, but I've also worked with a European brand expanding in the UK, sourcing best contacts with key retailers, and researching potential hosts' strategies to align the proposition.
Working with retail over the years gives me a keen commercial understanding of the market, especially the need for achieving profitable outcomes in set timescales, and it's this long experience of the detail of the Womenswear and Fashion Accessories business which turns out to be the most helpful to my clients.
I've been privileged to work with many key UK Fashion Brands both directly and optimising their performance as Concession Operators, focusing on maximised turnover and profit. The secrets of Concession trading, risks/benefits and profitable operations, is a key expertise.
Having operated as a Board Director for many years, in addition to the very necessary long-term strategic vision, my skill set includes brand management, brand development, sourcing, merchandising, marketing, store space/adjacency planning, e-comm trading and operational management.
Negotiation and project selling skills, and excellent communication – both internal and external, with key stakeholders and at all levels – have also been crucial in my career in planning strategies and implementing them successfully, managing teams and enrolling direct and indirect reports to work together with me to achieve targeted end results.
The retail arena - constantly changing and updating itself - continues to challenge, enthuse and excite me, and inspires me to work with many different projects including Department Stores, Airports, Garden Centres and Brands themselves, across the market.
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