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Robert F. Bohn
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Professor, Marketing / Management: Mercy College; Fashion Institute of Techology; Creative Brnd Mkt Consultant at Schneider Electric
Joined 06/24/2017
Level: LEVEL 01 (12 mo pts: 0 pts)
Lifetime points: 40 pts
The Leukemia & Lymphoma Society Develop online content for recruitment and marketing collateral materials. Created content for online and print recruitment / collateral materials; communications campaign Creative for retention marketing, communications and direct mail Created fundraising initiatives / online design
Metro New York Strategic research, alliances & media relations; formed partnerships that built brand through custom publications, community involvement, on-line collaboration, television exposure and cultural & sporting events. Online interactive media kits Improved quality of circulation strategies that effectively targeted desired markets
Kiplinger's Personal Finance Managed editorial, circulation, online, corporate research & targeted merchandising programs Responsible for the brand's positioning including advertising trade campaigns, primary research studies & sales presentations.
ESPN Responsible for ad campaigns, research, public relations, custom publishing opportunities, sales support materials, merchandising, direct marketing, and special events. Successfully implemented sales plans to increase new product revenue stream.
PRIMEDIA Developed sales presentations including pharmaceutical, health & beauty aids, automotive and beauty / fashion; marketing research and strategic planning.
Forbes Directed all facets of competitively positioning brand through the development of branding campaigns, subscriber & readership research , tracked competitive adv trends for domestic & international sales force.
Time Inc. / People Magazine Directed the marketing strategy, research/strategic planning and ad sls information for product categories that generated yearly ad revenue of over $100 million.
Philip Morris USA Developed product promotional and merch progs for the most successful new launch.
Breadth of experience covers all parts of the marketing process, be it branding, research, Dir Mkt, promo & sales development/support.
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